11/1/24—Brent made the cover of Greenhouse Management magazine’s November, 2024 issue. Essentially Flourishing: How Intrinsic Perennial Gardens Brings Durable Ornamentals To Market is a deep dive into Brent’s path toward breeding perennials and bringing them to market. Editorial director Kelli Rodda gets a behind-the-scenes look at what led to his discovery of some of his well-known plants, such as Sedum ‘Autumn Charm’ (Lajos) and Rudbeckia ‘American Gold Rush’. He also discusses his focus on durability and the many nuances involved in breeding for that quality, including the naturalistic garden trend, and takes us through the process of bringing a plant from an initial concept through trials.
As a plant breeder for over three decades and the second generation owner of Intrinsic Perennial Gardens, Brent was a natural choice for the cover. Over the years he’s introduced a range of perennials, grasses, and sedums based on his work with landscapers and retailers in the Chicagoland area. His plants are highly regarded in the industry and have won numerous awards, including the prestigious Perennial Plant Association (PPA) Perennial Plant of the Year 2023 for ‘American Gold Rush’.
Greenhouse Management is the leading trade publication serving wholesale greenhouse businesses. Growers depend on it for in-depth educational content month after month. Their team delivers the most up-to-date independent research, trends reports, and relevant business information. It’s published by GIE Media and is part of the GIE Media Horticulture Group, the industry’s most trusted independent voice for the latest news, research, and solutions—from genetics to the garden—to help drive success for their partners and audience.